Let’s turn your people into your most powerful media
You've seen a competitor's team outreach your entire company page.
You know that on Social Media, people trust people, not logos.
You know better than anyone the power of Employee Advocacy for your brand.
What you need is a system!
Something that won’t motivate your participants only for a month.
Something that will give them the confidence, the autonomy, and the personal purpose to continuously build their personal brand.
A system that lasts, and that gives you results!
Let's build it together!
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Let's build it together! 💪
The Advocates Program is a 3-months support program that gets your people building their personal brand and posting on their own.
It's the structure that turns employee content into a habit: what to say, when to post, who supports them, how you measure it.
As the same time, one person inside your company becomes the Employee Advocacy Guardian: the one who keeps the system running once the program ends.
(Do not mind the photo, I’m very nice and fun!)
The Advocates Program: how it works?
Phase 1: audit and preparation
Before anyone posts, we look at what's already there. Each profile, each starting point, what each person actually has to say. By the end, everyone has a clear angle. Nobody starts month one staring at a blank page. Better, right?
The program moves your teams from their first post to full autonomy over 3 months.
Each stage removes one specific blocker and installs one specific habit.
Here's how it runs.
Phase 2: training sessions for you and your teams
Several working sessions, on the things that actually move the needle:
how LinkedIn really works
building a personal branding strategy
a profile transformed into a showcase of each expertise
creating content and finding their voice
connecting with their audience
doing it better, with the right tools and AI
Phase 3: special treat for the Advocates guardian
As your people become autonomous, we work separately with one person inside the company: The Advocates Guardian (It might be you!). When the three months end, the Guardian keeps the system running.
Monthly calls before letting you go 🐣
Once the sessions are done, I keep a monthly call with the Advocates Guardian during 3 months, to unblock what needs unblocking and keep the momentum. Then the system is yours 🙌
Some results you can expect*:
x5
More engagement for your team’s content rather than your company page.
From 5k to 50k
Impressions a single post can reach. Crazy, right? (And we haven’t talked going viral!)
(I can't put a number on here)
Position your company in the media landscape;
Naturally attract your next investors, clients, talent
Convert your visibility into business opportunities.
*based on The Office results
They completed The Advocates Program (and they are happy about it 😁):
The answers you need 👇
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It can be one full day of training, or 2 ateliers of 3h30.
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We can provide the program in english or french.
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Yes, we provide in-person trainings and online trainings (we’ll do several sessions).
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The more Advocates you’ll have, the more results you’ll get, for sure.
But at the beginning, I recommend to choose specific participants: the leadership team, your best sales people, and your best current advocates. The goal is to start the program with the most motivated, then the other talent will follow.
Note that the program must be done to minimum 4 participants.
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Not necessarily, you can do the program without having used LinkedIn before.
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No it is not. I won’t teach you how to talk about what you ate yesterday. But people like personal stories, something they did not know. Don’t worry, the goal is to create content strategically.
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Ai is now a great tool, and can be use for content creation. But I don’t recommend to entirely write your Personal Brand content with AI.
We have a session during the training to observe the best way to use AI in this case.
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The entire training program starts at 4000€. Check the simulator under this section👇
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Why not? Just kidding.
Because we’ve been doing it for 4 years now, it’s working, our clients love us, they have amazing results, we spend really fun days together and you’ll share amazing results with your boss.
So why not?
Check your budget here:
It’s not for you if:
You measure this in leads next month. Employee advocacy builds reputation, pipeline, and talent pull.
You want to approve every post before it goes out.
You want to hand it off and never think about it again.
You believe advocacy means employees resharing the company's posts. 😬
It’s for you if:
A lot of your people have stories worth telling. Most of them never post.
Your company page publishes every week. A few employees engages.
You've tried before. A kickoff, a lot of energy, and then silence by week three.
You don't have the time to chase people every Monday. And you shouldn't have to.
